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Category Archives for "Mistakes: Personal and Technical"

Can you tell a bitcoin from a gigabyte?


Even if you can’t tell a bitcoin from a gigabyte, you can still profit from the cryptocurrency bull market.

Bitcoin will go to Infinity and Beyond….

But your Dollar will continually decrease in value… So Wouldn´t it make sense…

To spend some time to INVESTIGATE Bitcoin & How it can help you secure your Financial Future and Build your financial stability.

I get it…..It’s Different. It’s Uncomfortable. BUT – It’s also the FUTURE….

If you have a few bucks in your savings account, put some toward bitcoin.

If you want to learn about Bitcoin and how you can leverage it to secure YOUR future read further in more details (and also read history about the 1636–1637 tulip bulb craze in Holland – is it looks like Bitcoin rush or California Gold Rush (1848–1855)).

The simplest way – and fastest – to profit with the Bitcoin rise is to use a Bitcoin multiplier.
Bitcoin multipliers are popping up all over the place – several new ones every week.
They promise to double or triple your bitcoins almost as quickly as you can blink your eye – each one promising to do it quicker than the one before.
The problem is that most of these are either ponzi schemes or outright scams – and will quickly disappear, taking your money with them!
Yet some are legitimate – and fruitful.

 The best of the bunch that I have found is USI-Tech.

 I consider the most important part of the program is the PASSIVE earnings – no necessary daily tasks – just put up some money, whether a little or a lot, then get 1% every business day.
 
Passive income is EXCITING.
And passive income is what I am getting – 1% every business day.
You can do the same.

Passive income:

That is the type of income we want to find. So we use our best strategy to start BANKING money daily. 
I want you to win the game of life. Remember…
Don’t pay attention to all the negative dream killers writing ‘news’ articles.
Or maybe the “dream thief” is your spouse or other family member.

Join the winners who are forging across the ocean to the promised land while the losers are afraid to get their toes wet. 

Procrastination is a dream stealer – don’t let it steal yours.

Get your passive income here >>>

How? Watch the videos right here…

It’s time to get off the Fence – Take Action – Get your passive income here >>>


Why You Should Ignore the Media and Buy Bitcoin Click here to Read More


mosquito method in internet marketing

If you think you are too small to be effective, you have never been in the dark with a mosquito. –  Betty Reese (from Tai Lopez)

Powerful quote, the principle is such a simple one: Size doesn’t matter, persistence does.

Some of us have accomplished incredible things in our lives, but many still don’t believe that they can actually cause changes they want.

Maybe you’re on the hunt for a better standard of living, to be debt free, or simply have less stress day to day. There’s really only one thing that has been tried and trusted and proven over and over again to be effective…

You guessed it right: Persistence.

Be the mosquito (plus money map)…

Persistence is almost always the determining factor when it comes to making lasting, positive, change.

Are you willing to “fail” over and over again, learning from your mistakes along the way, to achieve your goal? Lot’s of people say they are, but simply don’t “put their money where their mouth is”.

Yes, persistence can be a risk. There’s no doubt you will fail at first when you try something new, whether it’s a new way of thinking or a new way of living, you’re going to make mistakes.

Just one tip! Disconnect the words “failure” and “bad”, remind yourself every day that ACTION is what’s important, not the end result (for now).

What you can accomplish once you start applying this principle is nothing short of incredible. Doors start to open, boredom is replaced with excitement, and best of all you finally feel in control of the direction of your life.

How can I be so confident that this principle works? Because I saw it working in others life and I apply it to my life (especially now in affiliate marketing).

Note that it’s not an “overnight” success, you have sometimes actually spend over a year with many courses and coaching programs… and no success.

If you don’t give up, you’ll see the result. Your persistence will pay off.

Now I have to add an important detail to the “persistence is everything” equation…

WHAT you’re being persistent at is important.

As successful people noted in their stories, they had tried a lot of things that didn’t work (again not a bad thing), but what did work was a tried and tested system. If you can start on a path that’s been tested before, even if it’s difficult, it has a much higher chance of bringing you the results you want.

That’s exactly what many online top-earners did, they were fortunate to find a system that worked for them. Their persistence paid off.

I want to invite you to watch the video that helped many people (who persisted) get the results … click here (17 min only, watch till the end)

Title of this book is Limitless and it can radically change your approach to home business and home profit

Find your reason of being online


Are we friends on Facebook? click here >>>

Or following each other on Twitter? click here >>>


Quick, whose portrait is on the side of a…

Kentucky Fried Chicken box?

Colonel Sanders. Right.

The guy who devised the famous “11 Herbs and Spices” recipe that became the most popular chicken franchise in the world.

But do you know what the famed 11th spice was?

According to legend, Sanders was broke and going from restaurant to restaurant and challenging the chefs. “I’ll bet my chicken recipe is better than yours”…and he always lost that bet…but at least he got a free meal out of the ruse.

Well, one day he was running the same schtick on a local bar owner.

The bar owner said, “I’m trying to sell beer, not chicken. This chicken needs WAAAAY more salt, so my customers will order more beer to quench their thirst!”

So, the bar owner shook a few shakers of salt onto the Colonel’s chicken and said, “Now this is GOOD”.

Sanders hated the taste of it…but he was no dummy. “If this is what the customer wants, then I’ll give it to him.”

The secret 11th ingredient? Plain old table salt!

What does this have to do with your online business?

Sometimes it has to be very simple and what a lot customers use.

Now it’s mobile phones. That means for online business you need mobile app. Check this >>>

The simple-to-use phone app and rock solid training show you how to become a successful digital entrepreneur quickly and easily.
If you don’t already have a business to promote, don’t worry you’re covered.

 



Again about coin addiction…

Let me give you a quick summary of what is happening with AdsCash

With over 400k reps now in the system makes them the biggest launch in 2017 in the crypto and biz opp niche!

At this rate they will have a million members in the next 90 days and then 5 million members in the next 180 days.

Membership is growing at the rate of 5k to 8k signups per day.   The action you take now will determine your future.

With expected pricing at about $4.50 in the next 12 months….you are looking at approximately 18x your money which to put it in perspective is $1k turning into roughly $18k.

In the next 30 days you will be able to purchase various advertising products like Banner Ads, Text Ads, Email Solo Ads, FB Likes, FB shares, etc.

The next 12 months will determine your financial future forever!

Click the banner!

7

Make some cryptocurrency with Coinbase and bitcoins

Help grow the digital currency community and earn free bitcoin.

Using digital currency is more fun with friends! You can invite your friends by sharing the provided link. Once your friend buys or sells $100 USD ($133) of digital currency or more, you will both get $10 USD ($13) of free bitcoin.

Bitcoin revolution is not finished yet!

Do you remember how you procrastinated with the first cryptocurrency – BTC?

And now, 1 Bitcoin equals 1,224.05 US Dollar (predictions by the end of 2017 are between $1400-2000 USD:  http://www.coindesk.com/what-will-the-bitcoin-price-be-in-2017)

Don’t make the same mistake again!

Invest in bitcoins. It’s still not too late!

INVITE FRIENDS AND GET FREE BITCOIN.

Invite a friend who buys or sells $100 USD ($133) of digital currency or more, and you’ll both earn $10 USD ($13) of free bitcoin!

Where to buy instantly, just 5 sec! Open free account with Coinbase.

Coinbase is the world’s most popular way to buy and sell bitcoin and ethereum (the latest technology in digital currency and mining).

Can you see a perspective? $100 (in BTC) can bring 30-50% by the end of 2017 (nobody knows the real number!)


Mega-investors Warren Buffett, Bill Gates, George Soros, and John Paulsen are all running from the supposedly “strong” U.S. dollar like scalded dogs before it’s value is stolen right out from under them.

It is vital you act on what these billionaires, a former Federal Reserve Chairman, and even a past Treasury Secretary are already preparing for.

It’s a horrible but still little-understood truth:  The U.S. dollar is on a steady downward death spiral from carefully hidden inflation.

This stealth inflation continues to slash the buying power — and steal the value — of millions of unsuspecting Americans’ life savings.


What Will the Bitcoin Price Be in 2017?  Check here >>>


Analyst John Williams of the remarkable “Shadow Government Statistics” cites credible evidence of almost 10% inflation rate instead of the government’s reported sub-2% rate. He notes, “The basic elements for a dollar collapse and an eventual hyper inflationary environment in the U.S. remain locked in place.”  Take a look at this chart.

Notice that in the 1980’s the blue and red lines were almost the same. Then since about 1988 they gradually come farther and farther apart. The blue line is what you are actually experiencing; the red line is what the government would have you believe.

If the inflation is 2% or less (as we are told), why does every trip to the grocery cost so much more than it did last year?

Hard Times Ahead if You Are on A Fixed Income and Unprepared.

Why would I use bitcoin?

Bitcoin allows you to instantly send any amount of money to anyone in the world without needing a bank. It allows you to access your money without needing an ATM or credit card – bitcoin gives you back control over your money. Plus you can pay friends back for dinner, buy your next computer, and donate to charity, all using bitcoin.


Where can I spend bitcoin?

Many large online businesses accept bitcoin, such as Overstock, Expedia, and Dell. Non-profits such as Wikipedia and the United Way also accept bitcoin donations. Look for a bitcoin payment option at many of your favorite websites and you’ll be surprised how many accept bitcoin! You can view a list of merchants here.

Do yourself a favor buy some more BTC!



How to get 10,000 subscribers to your list in 90+ dayslearn more >>>


6

Bing Your Ads PPC Training for conversion and clicks

WELCOME TO BING ADS TRAINING

Learn How to Get Unlimited 0.05 Cent Clicks With The Best PPC Training Program Online.

My name is Kody Karppinen and I have been getting hundreds of .05 cent clicks everyday using Bing Ads PPC. Throughout my time advertising on Bing Ads, I have gotten over 65,000 five cent clicks. I have come up with dozens of unique strategies that give me a great advantage over my competition. AND now, I want to pass along my knowledge with you!

When people start out using pay-per-click programs, they often end up paying around $1.00 per click. That is why most people fail when they first start using pay-per-click advertising. With my training course you can turn that $1.00 into 20 clicks, $5.00 into 100 clicks, and $10 into 200 clicks to your affiliate link or landing page.

This Training Course Will Allow You to Scale Your Business to Unbelievable Heights

I have been using Bing Ads PPC for a few years now and have made a lot of money doing so. Whether I am direct linking to an affiliate offer or sending leads to a landing page, I tend to get an average Return on Investment (ROI) of 800-900 percent. One of the main reason I have gotten a great ROI is because my average CPC is .05 Cents. And when you can get 100 leads a day while only paying $5.00, your odds of being successful skyrocket.

Here is a little taste of what is included in this Bing Ads Training Course:

  • Finding a Coupon Code
  • How to Create Your 1st Successful Campaign
  • How to Set Your Bids Correctly for .05 Cent Clicks
  • Create Ads That Captures Visitors Attention
  • How to Increase Your Click-Through-Rate (CTR)
  • How to Get Unlimited .05 Cent Clicks
  • Easily Create Thousands of “Buying” Related Keywords
  • How to Import Thousands of Keywords Into Your Campaign
  • Which Landing Page Creator is the Best
  • How to Track Your Conversions For FREE
  • How to Create Thousands of “Sign Up For” Keywords
  • How to Use Bing’s Search Bar to Find Targeted Phrases
  • How to Use Google Sheets & Excel
  • Access to a Members Only Facebook Group
  • Access to Future Training Videos at NO Extra Cost
  • & SO MUCH MORE


Title of this book is Limitless and it can radically change your approach to home business and home profit


Top 10 Ways to Make Money with Your List


Top 10 Ways to Make Money with Your List

  (recommended by Matt Lloyd)

Have you built up a list of subscribers, but none of them are buying from you?

If you have a list and you’re not making money from those people, you need to be doing a different strategy…

Here are the Top-10 ways to start making money with your list right now…

1. It’s not just the size of the list.  It’s the relationship you have with the list, which really pays you.

Most online marketers think by merely building a list it’s going to get them paid. Building a list is only the first step—but it’s not what really pays you.

In fact, I know people who have a list of 10,000 leads but they still can’t make a dollar online, or still aren’t getting regular commissions.

The size of the list is a factor, but the relationship is what’s infinitely more important.

The relationship is incredibly important if you ever want to sell something to anybody. Then once you build a rapport with your prospect, the next step is to get those people to respond.

2. Market to the right people.  

This might sound obvious, but you could be reaching out to the wrong people—and this is actually pretty common among online marketers…

If you’re promoting some product or solution and that’s what you advertise, then you’re lead capture page should match that product.

For example, my lead capture page promises I’ll send you daily videos where I answer your questions about marketing. But what if you signed up, and then I started sending you emails about gardening?

Would you want to buy my videos about marketing? Absolutely not, because what I offered, what I presented on their entry point into my sales funnel was completely different to what I’m actually offering.

3. Frequency of your messages.

Another reason why you might not yet be making money from your list is you’re NOT contacting them frequently enough.

You should be reaching out to your list, in my personal view, almost daily. Some people might think that’s too much. But your average prospect spends less than 5 seconds a day thinking about you or your business, so it’s not too much at all.

If they are receiving your content / stories / offers daily, and it’s too much for a prospect, they’re probably not the right prospect for you.

Plus, if someone is in the Internet marketing niche, they are probably checking their email several times a day. You should aim to send daily emails—every single day.

4. Consistency is key.

Consistency is just as important as frequency…

How often do you email them? Is it every day, or two days, or three days?

And how often are you staying in front of your prospect? This is what consistency is all about

For example, if you email them every day for a week, and then they don’t hear from you for a month, guess what? That list is pretty much dying out.

That’s not going to last for that long, and I see this happen all the time.

5. Don’t be forgotten (especially in the first few weeks).

New leads have very short-term memories

Many Online Marketers get excited when they’re building their brand new list. But when they start emailing their new contacts, they don’t notice immediate results, and they put everything on hold.

Then six months later, they come back to it and they start sending emails again, but now they’re not getting any response. They are not getting any opens, they’re not getting any clicks, and they wonder why…

If someone subscribes to your list and they get a few emails from you, then you don’t email them for a week, they’ve probably already forgotten you. You should always be conscious of this, and keep in touch with them from the beginning.

6. Get “Paranoid” about the constant threat of the declining value of your list.

You’re list is a very unique asset. Here’s a big tip I learned from Dan Kennedy…

It’s important to keep a healthy degree of paranoia about your email list. You’re list is very valuable, but not like gold or real estate, because those are static things and their value stays the same over time.

On the other hand, you’re list is actually an organic asset—which means you’re list is perishable and it can expire. Your list is either improving in value or it is decaying.

You must actively take steps and actions to improve the responsiveness of your list and improve that relationship with your list—or it will die out. And if it’s neglected too much, it will die out completely.

7. Survey your list (i.e. ask them what they want from you!)

Now, you might then ask, “Well, how do I know what they want?” And the answer is very simple—YOU SHOULD ASK THEM.

The best thing you can do is to do a quick survey. You can go to a site like SurveyMonkey.com, there are lots of sites like this that allow you to conduct surveys. These sites allow you to do a free survey where you can ask them a bunch of questions. You send your new survey out to your list.

Ask what they actually want to learn. Ask them what they actually want to buy—and why they felt compelled to give you their email address.

You’ll quickly discover why they originally joined your list, and then you can branch out with more questions about that topic to see what they actually want to learn.

8. Make offers to your list (this is the whole point in having a list!)

You’re Here To Run A Profitable Business, And You Must Never Be Afraid To Make Offers And Ask For The Sale!)

Be relentless in promoting offers.

You should promote an offer in just about every single email you do. Now, that doesn’t mean you’re just saying buy this, buy this, buy this, because you will burn out your list very quickly.

You still want to be interesting, you still want to be engaging, you still want to educate them, but you have to be making an offer in just about every single email. You will notice in my marketing I’m always making an offer. Sometimes it’s a very obvious offer, and sometimes it’s very subtle.

For example, every few videos I might promote one of my products or services, or live event, and somewhere below this video right now there should be a banner ad for one of my products.

So even though that’s a very subtle offer, I’m always putting some kind of offer in front of my market, my list. So you want to make sure that you are doing that.

9. Copywriting skills: Never stop improving them.

You should really work at improving your copy writing skills—it’s a very important skill to master. Copy is the ultimate leverage point.

The ability to put words on a page and influence the masses to do what you want, is one of the most powerful and profitable skills you can posses. Some people pick it up really quickly, and others can take years to get good at it.  But it’s something worth studying and practicing.

When you are writing an email, make sure to encourage responsiveness. Send them an occasional email where you say, “If you have any questions about this get back to me.”

Ask them actually reply to the email or contact you on Facebook. That way, you are actually responding to them after they raised their hand and submitted their email to you.

It might sound surprising, but responding and following up with prospects is VERY RARE in this Industry. So the moment you respond to them, you suddenly become a real person in their eyes. They feel a little connection with you. They become more responsive as leads and as buyers. So keep on writing to them.

10. Make offers to different marketing channels (that you introduce through your emails)

Again, your success in marketing is all about making offers…

Use different channels. So sometimes you might do a webinar, bring them to a webinar, teach them something on a webinar, make an offer at the end.

Another channel: Bring them to a Facebook group you have, engage them on Facebook, and make an offer there as well. So have these different channels, and again just be relentless in marketing to them.

You should develop several main marketing channels over time, and again just be relentless in marketing and following up. It’s what separates the people in this game who can extra $2 of value out of every $1 click they buy, from the majority who can’t even get $0.20 out of the same traffic.

It’s all about persistence in the follow up. Always be putting an offer in front of them or some piece of content so that you’re relevant, you’re in their life, and when they’re ready to buy, you’re right there in front of them.

So there you go. I hope these top-10 ways to start making money with your list right now… actually help you make more money with your list.


AND—If you want to cut your learning curve even faster, you should check out this new incredible opportunity…with 4% GROUP

Online training with Vick Strizheus

Vick Strizheus: Who Is He?

Vick Strizheus is a familiar name in the online marketing community. He’s responsible for online marketing programs like “The Big Idea Mastermind” and “The High Traffic Academy.”

These two programs – and others – are designed to teach people how to make a lot of money on the internet.

Also known as Vitaly Strizheus, Vick is originally from Ukraine, although he has lived in America for the past two decades. He calls himself the “king of online traffic” and currently lives in South Dakota with his wife and four kids.

Despite being only 28 years old, Vick has achieved considerable success online. After many failed business ventures early in his career, he’s now been able to earn complete financial freedom, taking pricey vacations in the Caribbean and buying luxurious condos in Florida.

How does Vick make all his money online? Should you sign up for his training programs and start living the life you’ve always dreamed of? Here’s what you need to know about online traffic expert Vick Strizheus.

Now he founded 4 percent Group (this is one of the best training today where you create multiple income streams while you are still learning) – check here

How Did Vick Strizheus Get His Start?

Vick Strizheus explains his life story on his official website. He says he got married at the age of 20 to the most beautiful woman in the world, only to realize that he wasn’t able to provide her with the lifestyle she deserved.

Vick set out to learn how to make money online. He started his online marketing venture in 2005 and “failed miserably for the first year.” He actually didn’t have any startup capital, so he decided to borrow $30,000 to get started.

Unfortunately, he spent $20,000 of that borrowed money on advertisements which “promised the moon” but did not generate a single dollar of income. After realizing what he was doing wasn’t working, Vick took a different approach.

Vick hired a mentor. He paid $500 per hour to learn from that mentor and says it was worth every penny. Within just 90 days of meeting with that mentor, Vick’s income grow to $20,000 per month. Before long, Vick claims he was making 7 figures per year.

So Who Exactly Is Vick Strizheus?

Ultimately, Vick Strizheus is a Ukrainian-born father of six living in South Dakota with his wife. Normally, that wouldn’t make anyone famous online.

But Vick Strizheus is famous online due to his success in several major online marketing ventures, including High Traffic Academy, Big Idea Mastermind, and the Empower Network.

Today, he works as a leader within the industry, guiding other people on how to achieve success on the internet. He is one of the internet’s most influential minds when it comes to traffic generation and product launches.

A lot of that wisdom is available on Vick’s official website for free. Sure, you can pay Vick $5,000 per hour for one-on-one coaching, but I strongly recommend reading the materials Vick Strizheus has posted online first before you dive into the deep end.


Behind This Page Is A 7-Step Guide That Average,
Ordinary Folks Are Following Right Now To Earn Up
To $5,000+ Per Month Online
This the world’s simplest step-by-step guide to online success,
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Call To Action and Conversions

 6 tips on how to write Call to Action (CTA) to get more conversions.

If you’ve ever wondered how to write a call to action then this article is meant for you!

Look, content is the foundation that you use for online marketing.

While we all know that quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action.

A call to action needs to grab your reader’s attention…

… and spur them to take action!

In fact, without a strong call to action, you could have great content that ends up falling flat from a business productivity standpoint.

If you feel that your online marketing content is under-performing, then you should take a look at your call to action.

If you need help creating an effective call to action, then use the following 6 tips to learn how to write a call to action that converts.

How To Write A Call To Action That Converts

Before we dive into the 6 call to action tips, let’s get on the same page as to what a call to action is.

Here’s Wikipedia’s definition of a call to action

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response.

Typically, a call to action will use an imperative verb such as “Click Here”, “Download Now” or “Learn More”.

As you can see, the call to action is kind of like the cherry on top.

It’s the thing that pushes your reader to take that next action which typically creates a conversion.

So now that you know what a call to action is…

… let’s dive into our 6 tips to write calls to action that convert!

1.) Keep Your Call to Action Short

The very first step to writing an effective call to action is to keep it short.

You should try to keep your call to action to less than 150 characters.

Essentially, your call to action is an “act now” button or link.

The important thing to understand is your call to action can be short while still conveying a specific message.

For example, instead of simply stating “call today”

… you may state “call us today and get a free quote”.

Always check the total character count of your call to action and don’t be afraid to trim a word or two.

2.) Use Actionable Verbs

Use action words to get your reader to complete the desired action.

Actionable verbs are words that can actually be performed by a person.

For example, when you include the word “Call” in your call to action, you’re encouraging your reader to call you.

Other examples of some of the best call to action words are: 

  • Click
  • Download
  • Try
  • Learn
  • Sign up
  • Join
  • Start
  • Talk
  • Reply
  • Place your order

As you can see, these words are clearly directing the reader to take a specific action.

3.) Create Urgency in Your Call to Action

In addition to actionable verbs, you should try to create a sense of urgency.

You want to create an emotional trigger to give the sense that they need to “act now” in order to take advantage of your offer.

For example, you wouldn’t state “Call us anytime to learn more”.

Instead, you would state “Call us today to learn more”.

Here are a few examples of call to action words that you can use to achieve this:

  • Now
  • Today
  • Limited time
  • Act now
  • Don’t delay
  • Last chance

Don’t count on your reader to remember what you want them to do later on.

People get busy and our lives are hectic.

Take advantage of the fact that they’re reading your marketing material, and get them to act now.

4.) Provide a Value in Your Call to Action

Another solution for boosting your conversion rates is to provide a value in your call to action.

Including an offer or special promotion in your call to action lets your readers know that they’re getting a deal.

When writing your call to action, you may mention…

  • “call today for a free quote”
  • “call now to get a 50% discount”
  • “click here to receive your special gift”
  • “click here to access your coupon code”

This is a simple way to convert skeptical readers.


5.) Make Sure Visitors Can Read Your Call to Action

Along with the actual words that you use, you need to make sure your call to action is readable.

This means avoiding small fonts or intricate designs.

You can use graphics and interesting designs in your copy.

But, your call to action needs to be highly visible and readable.

If your call to action is on a squeeze page, make sure the color of the call to action stands out.

Also, be sure to make the color of the call to action the only time that color is used.

For example, if your call to action box is orange, make sure that is the only time the color orange is used on the squeeze page.

6.) Keep Your Action Simple

Once a reader clicks on your call to action, they shouldn’t have any problem completing the next action.

If the action is filling out a form, the form should be simple.

If the action is giving you call, they shouldn’t have any problem finding the phone number.

In many cases, the action will be to “opt in” so they can access your lead magnet and become a lead on your email newsletter.

Whatever your goal is for your call to action you should make simple, clear, and only ask your reader to do one thing.

If you ask your reader to click on or make a decision on 2 or 3 different things, you run the risk of confusing them.

A confused mind makes no decisions.

So always be sure there’s only one decision to make and only one form to fill out or box to click on.

Final Thoughts: How To Write A Call to Action

Now that you’ve read through these 6 tips on how to write a call to action you’re ready to start creating your own.

Remember, your call to action must be…

  • Clear
  • Easy to read
  • Have a sense of urgency

Always refer back to these 6 tips when you want to start writing calls to action that actually convert.

In addition to knowing the importance of a strong call to action, it’s also important to have compelling ideas on what to write about. (tips by Michele and Bill Pescosolido)


PS: Watch this video to receive a special bonus.


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6 Things to Consider Before Partnering Up

6 Things to Consider Before Partnering Up

Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships.

These entrepreneurs—and members of The Oracles—share their hard-won wisdom about what to watch out for before joining forces with a business partner.

1. Trust your gut and get it on paper.

All of my success has come from successful partnerships: co-authoring the Chicken Soup for the Soul series with Mark Victor Hansen; The Success Principles with Janet Switzer; and managing my companies with Patty Aubery and Russ Kamalski. My top two criteria for partnering are: One, I must like them and trust the person. Two, they have to bring something to the table that I cannot myself provide. Liking them and trusting them are subjective things, but I’ve learned to trust my gut. If anything doesn’t feel right, I don’t proceed.

One of the biggest mistakes you can make when partnering is not sufficiently clarifying each other’s roles, boundaries, compensation, and exit strategies and then documenting them on paper. While it’s important to trust each other, it’s also important to ensure you are clearly on the same page before you start. People often have different understandings and interpretations if they are not codified in writing.


2. Know the partner for at least a year.

Before entering a business partnership, my top criterion is to ideally know someone for at least one year. (Some psychology and scientific studies say that people truly show who they are after one year.)

It’s like dating—you have to date before you get married. A business partnership is a marriage. So you need some short-term “dating projects” in business. Become good at reading people and back it up with references. If projects don’t work out, you move on. It’s like choosing not to see someone after three dates: you haven’t made a long-term commitment and will be OK.

The biggest mistake you can make in partnering is going into it too quickly. Make sure you outline the responsibilities of each partner. Otherwise, you might get stuck doing all the work.

In the operating agreement, write out the partner’s responsibilities, your rights and the exit strategy. Something like, “You’ll work approximately 30 hours doing A, B, C, and five hours doing Z.” The more clear you are, the less likely it is to fail.


3. Use math, but don’t forget the fun.

Partnerships can be wonderful, but also can become your worst nightmare. Use math to decide on the right partners. That’s right, math. If one plus one equals two, that’s not the right partnership for you. One plus one must equal three! A partnership must be more than the sum of its parts; otherwise, you’d just as well outsource different parts of your business.

You should also partner with someone who is better than you at certain things. Many times I’ve seen people’s egos prevent them from building great partnerships. They felt threatened by their partner’s skill and couldn’t get past that to achieve a grander vision. “The Father of Advertising,” David Ogilvy said you should hire people smarter than you.

Finally, you must ensure that you’re going to have fun. After all, you’re entering the long-term commitment of a business marriage. It’s going to become a deep part of your life. There will be lots of ups and downs. You will be tested. But what’s the point if it isn’t going to be fun? Resist the seduction of your partner’s resume or their prestige; if you aren’t having fun, the partnership won’t last.

4. X-ray their brain.

The first thing I do is ask a potential partner to take the HEXACO and dark triad personality tests, which are like x-rays into their brain. It’s important to know the personality type that you’re dealing with because a business partnership is like a marriage.

Secondly, I look for people with different, complementary skills to my own but who share the same vision. It’s not enough just to like someone, which is how I used to think. If you’re an extrovert, look for introverts. If you’re the face of the company, maybe you need a nitty-gritty operations person behind the scenes. Likewise, if you’re that operations person, perhaps you need someone more extroverted.

The biggest mistake I ever made in partnering was going into business with three other partners. Too many cooks spoiled the broth, you might say. I thought a range of personalities and opinions would be good, but it created too many conflicts, egos, obstacles, and slowed everything down. The perfect scenario is two to three partners, but four seemed too many.

5. Get on the same page upfront.

I form partnerships that are win-win, long-term, and relationship-based. Our contract simply becomes a way to document our understanding and an insurance policy if leadership changes. To get there, we sit down to share and clarify two things:

One, core values. We check for alignment and allow both sides to develop trust by understanding the other’s key drivers. These can be relied upon when things get difficult and the relationship is stressed.

 

Two, business baggage. We share our business baggage to ensure we’re starting on the right foot. This includes outlining our expectations and commitments for the partnership, so that they’re openly shared and can be met. We also share our fears and desires for the partnership, so that they can be addressed in the planning phase, rather than at a point of conflict.

Together, these allow the creation of healthy, profitable partnerships that withstand the stresses of business.

6. Don’t be afraid to walk away.

Consider a personality test such as the Myers-Briggs Type Indicator. This will develop self-awareness of your working preferences and provide a better understanding of how your partner operates. But, there’s a dichotomy—ideally, you want to balance each other out, but you don’t want to drive each other crazy from being too different. If it resonates with you, maybe look into an astrology compatibility reportfor yourself and potential partners—it’s simply more due diligence.

Ensure that your end goals are aligned. For example, do you want to operate as a passive lifestyle business or build it to sell for huge multiple figures? How many hours a week do you want to dedicate to the business? What staff do you want to hire? Do you have any other projects or commitments which will conflict with the business or distract your attention too much? Is your family on-board with the business venture?

The biggest mistake I’ve made in any partnership stems from my fear of confrontation; I struggle with difficult conversations. Once, I delayed ending a partnership for too long—even though I knew it wasn’t the right fit. It created a lot of unnecessary inner turmoil and wasted energy, when I could have been building something that was more suited to me. Phil Suslow, owner of Oznium


Did you read Secrets of the Big Dogs? – it’s worth reading (from 2001!!!)

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