If you’ve ever wondered how to write a call to action then this article is meant for you!
Look, content is the foundation that you use for online marketing.
While we all know that quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action.
A call to action needs to grab your reader’s attention…
… and spur them to take action!
In fact, without a strong call to action, you could have great content that ends up falling flat from a business productivity standpoint.
If you feel that your online marketing content is under-performing, then you should take a look at your call to action.
If you need help creating an effective call to action, then use the following 6 tips to learn how to write a call to action that converts.
Before we dive into the 6 call to action tips, let’s get on the same page as to what a call to action is.
Here’s Wikipedia’s definition of a call to action…
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response.
Typically, a call to action will use an imperative verb such as “Click Here”, “Download Now” or “Learn More”.
As you can see, the call to action is kind of like the cherry on top.
It’s the thing that pushes your reader to take that next action which typically creates a conversion.
So now that you know what a call to action is…
… let’s dive into our 6 tips to write calls to action that convert!
The very first step to writing an effective call to action is to keep it short.
You should try to keep your call to action to less than 150 characters.
Essentially, your call to action is an “act now” button or link.
The important thing to understand is your call to action can be short while still conveying a specific message.
For example, instead of simply stating “call today”…
… you may state “call us today and get a free quote”.
Always check the total character count of your call to action and don’t be afraid to trim a word or two.
Use action words to get your reader to complete the desired action.
Actionable verbs are words that can actually be performed by a person.
For example, when you include the word “Call” in your call to action, you’re encouraging your reader to call you.
Other examples of some of the best call to action words are:
As you can see, these words are clearly directing the reader to take a specific action.
In addition to actionable verbs, you should try to create a sense of urgency.
You want to create an emotional trigger to give the sense that they need to “act now” in order to take advantage of your offer.
For example, you wouldn’t state “Call us anytime to learn more”.
Instead, you would state “Call us today to learn more”.
Here are a few examples of call to action words that you can use to achieve this:
Don’t count on your reader to remember what you want them to do later on.
People get busy and our lives are hectic.
Take advantage of the fact that they’re reading your marketing material, and get them to act now.
Another solution for boosting your conversion rates is to provide a value in your call to action.
Including an offer or special promotion in your call to action lets your readers know that they’re getting a deal.
When writing your call to action, you may mention…
This is a simple way to convert skeptical readers.
5.) Make Sure Visitors Can Read Your Call to Action
Along with the actual words that you use, you need to make sure your call to action is readable.
This means avoiding small fonts or intricate designs.
You can use graphics and interesting designs in your copy.
But, your call to action needs to be highly visible and readable.
If your call to action is on a squeeze page, make sure the color of the call to action stands out.
Also, be sure to make the color of the call to action the only time that color is used.
For example, if your call to action box is orange, make sure that is the only time the color orange is used on the squeeze page.
Once a reader clicks on your call to action, they shouldn’t have any problem completing the next action.
If the action is filling out a form, the form should be simple.
If the action is giving you call, they shouldn’t have any problem finding the phone number.
In many cases, the action will be to “opt in” so they can access your lead magnet and become a lead on your email newsletter.
Whatever your goal is for your call to action you should make simple, clear, and only ask your reader to do one thing.
If you ask your reader to click on or make a decision on 2 or 3 different things, you run the risk of confusing them.
A confused mind makes no decisions.
So always be sure there’s only one decision to make and only one form to fill out or box to click on.
Now that you’ve read through these 6 tips on how to write a call to action you’re ready to start creating your own.
Remember, your call to action must be…
Always refer back to these 6 tips when you want to start writing calls to action that actually convert.
In addition to knowing the importance of a strong call to action, it’s also important to have compelling ideas on what to write about. (tips by Michele and Bill Pescosolido)
PS: Watch this video to receive a special bonus.
Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships.
These entrepreneurs—and members of The Oracles—share their hard-won wisdom about what to watch out for before joining forces with a business partner.
All of my success has come from successful partnerships: co-authoring the Chicken Soup for the Soul series with Mark Victor Hansen; The Success Principles with Janet Switzer; and managing my companies with Patty Aubery and Russ Kamalski. My top two criteria for partnering are: One, I must like them and trust the person. Two, they have to bring something to the table that I cannot myself provide. Liking them and trusting them are subjective things, but I’ve learned to trust my gut. If anything doesn’t feel right, I don’t proceed.
One of the biggest mistakes you can make when partnering is not sufficiently clarifying each other’s roles, boundaries, compensation, and exit strategies and then documenting them on paper. While it’s important to trust each other, it’s also important to ensure you are clearly on the same page before you start. People often have different understandings and interpretations if they are not codified in writing.
Before entering a business partnership, my top criterion is to ideally know someone for at least one year. (Some psychology and scientific studies say that people truly show who they are after one year.)
It’s like dating—you have to date before you get married. A business partnership is a marriage. So you need some short-term “dating projects” in business. Become good at reading people and back it up with references. If projects don’t work out, you move on. It’s like choosing not to see someone after three dates: you haven’t made a long-term commitment and will be OK.
The biggest mistake you can make in partnering is going into it too quickly. Make sure you outline the responsibilities of each partner. Otherwise, you might get stuck doing all the work.
In the operating agreement, write out the partner’s responsibilities, your rights and the exit strategy. Something like, “You’ll work approximately 30 hours doing A, B, C, and five hours doing Z.” The more clear you are, the less likely it is to fail.
Partnerships can be wonderful, but also can become your worst nightmare. Use math to decide on the right partners. That’s right, math. If one plus one equals two, that’s not the right partnership for you. One plus one must equal three! A partnership must be more than the sum of its parts; otherwise, you’d just as well outsource different parts of your business.
You should also partner with someone who is better than you at certain things. Many times I’ve seen people’s egos prevent them from building great partnerships. They felt threatened by their partner’s skill and couldn’t get past that to achieve a grander vision. “The Father of Advertising,” David Ogilvy said you should hire people smarter than you.
Finally, you must ensure that you’re going to have fun. After all, you’re entering the long-term commitment of a business marriage. It’s going to become a deep part of your life. There will be lots of ups and downs. You will be tested. But what’s the point if it isn’t going to be fun? Resist the seduction of your partner’s resume or their prestige; if you aren’t having fun, the partnership won’t last.
The first thing I do is ask a potential partner to take the HEXACO and dark triad personality tests, which are like x-rays into their brain. It’s important to know the personality type that you’re dealing with because a business partnership is like a marriage.
Secondly, I look for people with different, complementary skills to my own but who share the same vision. It’s not enough just to like someone, which is how I used to think. If you’re an extrovert, look for introverts. If you’re the face of the company, maybe you need a nitty-gritty operations person behind the scenes. Likewise, if you’re that operations person, perhaps you need someone more extroverted.
The biggest mistake I ever made in partnering was going into business with three other partners. Too many cooks spoiled the broth, you might say. I thought a range of personalities and opinions would be good, but it created too many conflicts, egos, obstacles, and slowed everything down. The perfect scenario is two to three partners, but four seemed too many.
I form partnerships that are win-win, long-term, and relationship-based. Our contract simply becomes a way to document our understanding and an insurance policy if leadership changes. To get there, we sit down to share and clarify two things:
One, core values. We check for alignment and allow both sides to develop trust by understanding the other’s key drivers. These can be relied upon when things get difficult and the relationship is stressed.
Two, business baggage. We share our business baggage to ensure we’re starting on the right foot. This includes outlining our expectations and commitments for the partnership, so that they’re openly shared and can be met. We also share our fears and desires for the partnership, so that they can be addressed in the planning phase, rather than at a point of conflict.
Consider a personality test such as the Myers-Briggs Type Indicator. This will develop self-awareness of your working preferences and provide a better understanding of how your partner operates. But, there’s a dichotomy—ideally, you want to balance each other out, but you don’t want to drive each other crazy from being too different. If it resonates with you, maybe look into an astrology compatibility reportfor yourself and potential partners—it’s simply more due diligence.
Ensure that your end goals are aligned. For example, do you want to operate as a passive lifestyle business or build it to sell for huge multiple figures? How many hours a week do you want to dedicate to the business? What staff do you want to hire? Do you have any other projects or commitments which will conflict with the business or distract your attention too much? Is your family on-board with the business venture?
The biggest mistake I’ve made in any partnership stems from my fear of confrontation; I struggle with difficult conversations. Once, I delayed ending a partnership for too long—even though I knew it wasn’t the right fit. It created a lot of unnecessary inner turmoil and wasted energy, when I could have been building something that was more suited to me. — Phil Suslow, owner of Oznium
Did you read “Secrets of the Big Dogs“? – it’s worth reading (from 2001!!!)
I get asked what’s the biggest obstacle standing in the way of Internet success a lot. The answer is something that most people will not want to hear.
When it all comes down to it, you are the only thing that is stopping you from achieving whatever it is your heart desires. Success is an attitude. It is not money, wealth or power. Take away the money of a successful person and he’ll have it all back and more in a few years. Give an unsuccessful person a million bucks and chances are he’ll lose it all in a few years. The difference is their attitude.
The unsuccessful person blames his misfortunes on outside factors – it’s the tax man’s fault, the economy sucks, Obama didn’t change a thing, prices are too high, my wife won’t let me, etc. He’ll blame everything else except the one thing that is truly keeping him down. The successful person doesn’t blame outside factors for failing. He accepts failure as a requirement for success and learns from it.
They say successful people think differently than unsuccessful people. That’s not entirely true. They don’t think differently, they think opposite. An unsuccessful person hates failure. A successful person welcomes failure. An unsuccessful person works hard for money. A successful person has money work hard for him. An unsuccessful person takes. A successful person gives. An unsuccessful person will let someone else write his paycheck and determine his net worth. A successful person writes his own paycheck and determines his own net worth. The list goes on, but the point is a successful person has an opposite attitude from an unsuccessful person.
If you want to be successful, the first thing you need to change is your attitude. If you have the attitude of an unsuccessful person, then no amount of reading, couching or training from me is going to make you successful. Once you change your attitude, things will open up for you.
At the end of the day, it’s not going to me or any other make money online guru that’s going to make you successful. You are the only one standing between where you are now and where you want to be. Stop blaming outside factors and start to take responsibility and change your attitude to that of a successful person. You are the problem, but you are also the solution. Success begins, and ends, with you. I look forward to hearing your success story 2017!
If you have never attended a show like Affiliate Summit, then make 2017 the year you attend at least one industry show. Not only will you learn a lot, but you’ll also meet many interesting people and form many new friendships that will help you down the road.
The sold out Affiliate Summit West starts in ten days. I look forward to it every year. For many people attending, it will be the turning point in their online careers. The fact that it happens at the start of the year is a major bonus as it can be the push they need to take their Internet business to the next level.
All webtools are under the same roof – Autoresponder, Hosting, Tracker, Rotator, Splash pages builder etc. for fair price = $11.50/mo. Why pay more?
(watch the video)
1) Be A Highly Effective Internet Marketer
If you ever read the 7 Habits of Highly Effective People by Stephen Covey, then you’ll know about the time quadrant. Basically, Every activity we do during the day can be put in one of four quadrants:
Answer this question: What one thing could you do in your personal and professional life that, if you did on a regular basis, would make a tremendous positive difference in your life? Chances are, whatever you name, it’s a Quadrant Two activity.
Quadrant Two is the heart of effective personal management. It deals with things that are important but not urgent, like building your business, forming relationships, long-term financial planning, exercising – all those things we know we need to do, but seldom get around to doing because they are not urgent and can be put off until some other day.
Well, we all know that someday never comes.
Don’t put off what you know you need to do just because it’s not urgent, and you can always get to it someday. For most, someday will turn into years or never. I know people who told me they were going to get into blogging ten years ago. I’m still waiting to see their blogs. The difference between a highly effective blogger and an ineffective one is the effective blogger knows blogging may not be urgent, but it’s important enough to get started and keep going.
2) Take Your Internet Business Seriously
Because the cost of starting an Internet business is so low compared to a regular business, most new Internet marketers don’t take it as seriously as they should. If you want your online venture to advance beyond the hobby stage, you need to take it seriously and treat it like a real business. Don’t let 2017 be the year you’ll give Internet marketing a “try” or make a half-hearted effort to start blogging again. Instead, make this year the year you take your online business to the next level because your business is just as serious as a “real” business that cost $100,000 to start.
I know many businesses*** that cost over $100K to start that makes nowhere close to what I make online. Yet, my blog was started for the cost of a $10 domain name. Very few normal businesses can be started for $10 and grow into multi-million dollar business. But that is the power of Internet marketing if you take it seriously and continue to work at it on a consistent basis. Treat this like would treat a $100,000 business, and your entire outlook will change (***useful tips by John Chow).
Why are you not getting real traffic (or getting fake one)?
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It’s a technical mistake bloggers can make.
Most bloggers don’t ever get indexed in Google.
If you aren’t indexed, you will not rank = no free traffic.
Get FREE Training on video about it with Tecademics.
“” Peter Sorensen shares a quick overview of ‘How To Index & Rank Your Website In Google In Under 60 Seconds!’ The short video overview on this page is designed to get your visitors excited about becoming a FREE member to get immediate access to this 1 hour pure value training by guest trainer Brian Cain.””
Have you ever wanted to rank your website or blog post on Google?
Most people do, especially if they want to cash-in on all the FREE traffic that Google gives you when you rank on the first page.
Imagine being #1 in the searches and claiming over 40% of the natural, organic traffic already searching for what you have to offer.
You see, ranking your website isn’t as difficult as you might think.
The thing is, there’s a lot of bad information out there on the internet, and if you don’t know how to sift through the garbage…
… you’ll have a hard time seeing any real results.
Sometimes, it can seem like no matter what you do or how hard you try, you still don’t get the results you want.
You know what I mean?
Once you enter your email on this page, you’ll be taken to a special members training center where you’ll get access to step-by-step training videos.
No fluff, filler or pitching.
The first thing you want to do is make sure you’re using your own domain.
A lot of times, folks just use the domain name given to them by their platform.
Frankly, that’s not going to get you ranking, at least not quickly.
A WordPress blogging platform for example might give you a domain that looks like… <name>.wordpress.com.
If you want to rank your website on Google, you’ll want a custom domain, preferably with your main keywords in the URL.
That way, Google and other search engines recognize your site as an authority, not simply a “blogging” platform.
This is a powerful secret for ranking your website on Google.
SECRET #2 – Google Webmaster Tools
Google wants you to rank well on their search engine.
In fact, they HELP you do it!
See, after you’ve mapped your custom domain, the next thing you’ll want to do is add your website to Google Webmaster Tools.
If you don’t know where these tools are, you can simply “Google it” to easily find them.
This is a section dedicated to helping you gather the data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.
By adding your website’s sitemap in the Webmaster Tools area, you’ll make it easier for Google to find your content and rank it for your keywords.
SECRET #3 – Verify Your Domain
Do you want to know a simple mistake that’s made on an almost routine basis?
It’s verifying your domain.
I’m not sure why, but most folks just don’t pay much attention to this…
… even though it’s EXACTLY what you need to do, if you want to rank your website on Google.
The good thing is, even if you’re a total newbie, verifying your domain is pretty simple.
You see, when you’re in the Google Webmaster Tools section, you’ll see an area where you can “verify” your domain.
This commonly looked over task is SUPER important, so you want to make sure you do it.
Essentially, you’re telling Google that you’re a reputable site and that they should rank you in their search engine.
Again, if you want to rank your website on Google, it’s important that you complete this step… you definitely don’t want to skip over it.
SECRET #4 – 404 Errors (IMPORTANT)
This is one of the most common error’s you’ll find online.
You see, when you get a 404 error in your Google Webmaster Tools, it means when there was a search for your page… nothing came up.
There’s a lot of reasons for something like this.
It could be because you switched from one web platform to another or maybe one of your URLs was accidentally changed.
The real issue is, people are finding your site in the search engines, clicking on it and nothing is showing up!
This hurts your credibility and also damages rankings within Google.
Either way, you’ll want to fix these errors as quickly as possible.
Once you do, you’ll start to notice a resurgence in the traffic to your website or blog.
SECRET #5 – Index Submission
What’s interesting is, most bloggers and website owners don’t ever get indexed on Google.
If you aren’t indexed, you won’t get ranked… and if you don’t rank, you won’t claim all the FREE traffic already searching for you!
As you can see, it’s very important for you to rank your website on Google.
It gives you instant niche-credibility, consistent traffic and the ability to convert quality visitors into customers.
This isn’t guess-work, magic or voodoo… it’s a scientific process which can be tested and measured for optimal results.
Once you rank your website on Google and follow the steps laid out for you in our FREE training, you’ll become unstoppable.
Now, we aren’t suggesting that this is easy.
We are suggesting it’s worth it!
And by no means can we guarantee that everyone will get results. The results will vary.
But the information is solid and it’s available for FREE, so learn as much as you can and Take Massive Action!
There’s an entire training center filled with incredible FREE content that shows you exactly how to rank your website on Google and leverage that high ranking into traffic, leads and sales.
Getting access to this FREE training is simple.
Just click on the button below to sign up as a FREE member (no credit card or payment method required).
Do you want what you can promote and become part of this business? Click here >>>
You ruin your brand name…
Spam can be considered as personal and/or technical mistake of online entrepreneur.
The term spam can also be used to describe any “unwanted” email from a company or website — typically at some point a user would have agreed to receive the email via subscription list opt-in — a newer term called “graymail” is used to describe this particular type of spam.
Spam first made its mark in the world in 1978 when Gary Thuerk, Marketing Director of Digital Equipment Technology sent an email solicitation to 400 employees at Arpnet. The email created a few sales, but it also created fierce backlash. Today, more than 780 billion spam messages are sent out each day to over 2 billion Internet users. This staggering statistic makes it clear why spam is such a major problem for Internet users. Many companies are working hard to solve the spam problem, but the first step to stopping spam starts with the consumer.
There is nothing like checking your email only to find out that your inbox is swamped with unsolicited message from people you do not know. No you’re not interested to buy dog food, beauty products, slimming pills, plants, or software! But still, you get these irritating emails.
The first step in your antispam campaign may well be to understand spam and how it works.
Spam is usually defined as unsolicited e-mail that is delivered in bulk. It has become so prevalent because it’s cheap, reaches the greatest number of folks in the least amount of time, and because it’s unregulated. In the U.S. alone more than 50 million citizens are online, with their own Internet accounts.
For spammers this is an ideal situation. Even were it not to work, there’s virtually no punishment other than subsequent inability to spam until a way is found around it. And ways are constantly found around just about everything we do in our antispam campaign. That’s not to say you shouldn’t try though.
Work with legit companies that have proven history – like this —>>>
“You Will Never Change Your Life Until You change Something You do Daily. The Secret of Success Is Found In Your Daily Routine” – John C. Maxwell
One of the component of the right Mindset is the skill to analyze own and other’s mistakes.
You have to have a mentor for this. Especially for mistakes we make ourselves.
Seems like just yesterday I was starting out in internet marketing. Completely clueless, I got involved with this company that had 3 main products.
One was $1,997, the other $8,997, and the last was $14,997.
I was an affiliate for them, before I even knew what the word ‘affiliate’ meant!
The $1,997 product they had was a home study course in the personal development niche… which came with a manual, and a bunch of CD’s / DVD’s.
The other 2 more expensive programs were these all-expenses paid mastermind retreats, held in places like Fiji, Mexico, etc.
The commissions were $1,000, $5,000 and $9,000 per sale.
Those dollar amounts were really what got me into this industry in the first place.
I thought to myself, “if I can just make one or two sales each month of these programs, I might be able to make an extra 50k (or more) each year.”
But to make these big commissions, you had to know how to generate leads, and you had to know how to sell the programs. (about traffic click here >>>)
I didn’t know how to do either.
So my first year in the business, I made very little. Literally less than $5,000.
This company provided very little training, but in reality I can’t blame them.
My lack of results was a lot more due to me having no focus, and spending way too much time learning. Learning is great, but if you never apply what you learn, it’s useless.
On top of that, each day I was on to the next ‘shiny object’ that appeared in my email inbox. My focus was terrible.
Finally in early 2010 (March I think it was), I got my act together. I had a lead I’d generated from advertising on Google, who went ahead and bought two of those mastermind programs.
I made 14 grand USD in one day. In Australian dollars, it was about $15,600.
And I can’t even begin to describe to you how excited I was.
Up until then, I’d only read about other people doing that kind of thing. There was still a lot of doubt in my mind as to whether I could actually do it.
The $15,600 in my bank account that day proved I could. Best of all, I knew if I could do it once, I could do it again and again.
From that day on I put all my focus on promoting top tier programs.
I wasn’t interested in generating little $20 commissions here and there each day with normal affiliate marketing.
I wanted to have those big paydays instead, where I’d make $1,000+ per sale. Even if they came in only once or twice a week, that was fine by me.
Fast forward 6 years, and I’m still doing the exact same thing. Only now, the numbers are a little bit bigger : )
So what’s this got to do with you?
I’m going to release a training program (new and updated in 2016 version) that will teach you how to do the same thing. It will show you how to generate these top tier commissions for yourself.
You will need a minimum of 30 minutes a day (more is better), and you will need a marketing budget. Ideally 50 bucks a week to get started.
This training will be offered as a 7 day trial, for just $7.
Don’t be fooled by the price though; with absolute sincerity, I can tell you the knowledge in this program is worth many thousands of dollars.
This company is in the TOP of 5 best affiliate internet marketing programs.
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TRAFFIC GENERATION … SOLVED!
INCOME GENERATION … SOLVED!
Here’s your problem!
How much TIME have you spent beating your head against the wall in frustration, in a vain attempt to put money into your bank account, instead of sucking money out of it – again?
… And here’s your solution!
…will show you incredibly powerful, yet ultra-simple system that enables you to generate,- not just one, or two – but an astounding FIFTEEN residual income streams SIMULTANEOUSLY. Even if you don’t have a website! Even if you don’t have a product!
“Secrets of the Big Dogs” is going to take you by the hand, every step on the way, and show you how to…
Entrepreneurs (affiliate members) make one technical mistake – many of them promote only one program. They should diversify and have multiple income sources.
Download this ebook to know how.