I’m going to give you some advice I wish someone had given me
when starting out, about making your first few sales online.
Here’s why you should go after the money first: Most people
focus on all the wrong things when they’re getting started.
When they start running out of money, they panic and a few
months later, they usually just quit the whole business.
For example, a friend of mine started an online business.
He started writing on his blog every day, but one day
I noticed it had been a few months since I had seen his blog,
so I asked him what happened.
Without fully realizing it, he was spending all his time
creating a fancy logo. He was getting all the latest plug-ins.
He was busy, so it felt like he was getting something done.
A week went by, then a month went by, and after three months
he had not made a single dollar. After a while of continuing
to have nothing coming in, while you’re spending all this time
doing all of these things, that really starts to almost
You know, a lot of people they go through this same
exact situation. After half a year they’ve spent all this
time doing all of this stuff they thought would bring them
money, but no cash is actually showed up in their bank account.
Let’s assume right now that you’re at Point A and
just getting started.
Your next goal—Point B—is you’re having an online business
or any business that’s bringing you cash flow.
If you want to get from point A to point B in the shortest
amount of time possible, with the least resistance, you want
to go there with a straight line. But most people get
distracted. They are zig-zagging, taking a very long path,
and wasting time.
You’ve got your offer—whatever offer it is you’re promoting.
Let’s say you’re a MOBE affiliate and you’re promoting MOBE,
or let’s say you’re an affiliate for another company you found
on ClickBank or wherever it is.
You have a very simple goal, the straight line, which is
to get people to click that link and be exposed to the offer
to actually see the offer. People click the link, they watch
the offer, they watch the sales presentation,
and a small percentage of them will buy. When they do,
you get a commission.
So that would be my advice to anyone who’s starting out.
Just pick that shortest line from point A to point B,
find the offer, and focus on getting people to that offer.
Place Online Ads
You’re only goal in life at this point—is to get traffic
landing on your offer page, and buying whatever
Focus all your efforts to get people in front of the offer.
If you are targeting the right people—the people actually
interested in whatever product or services being sold—then
a few of them will click your ad and go to your offer
If you have enough people in front of the offer, then
a small percentage of them will buy. And even if it’s only
one or two percent… you can still make millions.
I mean, I’ve made hundreds of millions of dollars on those
kind of “low” numbers. Less than one-or-two percent of
people who see my advertising are actually buying.
But I still make very good money on those low percentages.
If you’ve got the right mindset, and you’re ready to start
making cash online, the secret is pretty simple:
Start by placing ads online.
When you enough people clicking your ads, and they’re
the right people, a small percentage of them will buy—
and you will start getting paid.
Stick with just ONE marketing method
Here’s a tip that will help you avoid the trap most
people fall right into…
Don’t waste your time trying to learn ten different marketing
methods of getting traffic.
Most people starting out will fall into this trap of trying
all kinds of “traffic sources.” They try one traffic method.
It doesn’t immediately work because they’re still very new
at it, and then maybe they get an email from some guru telling
them about this new secret traffic source.
They buy that product, and now they’re on to learning the next
traffic method. They constantly jump from one to the next,
and they never truly master one traffic method or become
proficient in it. And again, that causes no money to show up.
To summarize, if I were starting all over again from scratch
and wanted to start making money quickly online, I would do
the following four-things:
1. Avoid distractions — Don’t get caught up in designing a logo
or getting all the latest plug-ins. Just stick with promoting
2. Get from point A-to-B — Remember the quickest way from point
A to point B is a straight line. Your goal is to get people
to click that Ad link and to actually see the offer.
3. Set up Paid Ads to drive traffic to your offer page,
and a small percentage of people will buy your offer.
That’s how you get paid.
4. Stick with ONE marketing method — I would just focus on
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If you’ve ever wondered how to write a call to action then this article is meant for you!
Look, content is the foundation that you use for online marketing.
While we all know that quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action.
A call to action needs to grab your reader’s attention…
… and spur them to take action!
In fact, without a strong call to action, you could have great content that ends up falling flat from a business productivity standpoint.
If you feel that your online marketing content is under-performing, then you should take a look at your call to action.
If you need help creating an effective call to action, then use the following 6 tips to learn how to write a call to action that converts.
Before we dive into the 6 call to action tips, let’s get on the same page as to what a call to action is.
Here’s Wikipedia’s definition of a call to action…
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response.
Typically, a call to action will use an imperative verb such as “Click Here”, “Download Now” or “Learn More”.
As you can see, the call to action is kind of like the cherry on top.
It’s the thing that pushes your reader to take that next action which typically creates a conversion.
So now that you know what a call to action is…
… let’s dive into our 6 tips to write calls to action that convert!
The very first step to writing an effective call to action is to keep it short.
You should try to keep your call to action to less than 150 characters.
Essentially, your call to action is an “act now” button or link.
The important thing to understand is your call to action can be short while still conveying a specific message.
For example, instead of simply stating “call today”…
… you may state “call us today and get a free quote”.
Always check the total character count of your call to action and don’t be afraid to trim a word or two.
Use action words to get your reader to complete the desired action.
Actionable verbs are words that can actually be performed by a person.
For example, when you include the word “Call” in your call to action, you’re encouraging your reader to call you.
Other examples of some of the best call to action words are:
As you can see, these words are clearly directing the reader to take a specific action.
In addition to actionable verbs, you should try to create a sense of urgency.
You want to create an emotional trigger to give the sense that they need to “act now” in order to take advantage of your offer.
For example, you wouldn’t state “Call us anytime to learn more”.
Instead, you would state “Call us today to learn more”.
Here are a few examples of call to action words that you can use to achieve this:
Don’t count on your reader to remember what you want them to do later on.
People get busy and our lives are hectic.
Take advantage of the fact that they’re reading your marketing material, and get them to act now.
Another solution for boosting your conversion rates is to provide a value in your call to action.
Including an offer or special promotion in your call to action lets your readers know that they’re getting a deal.
When writing your call to action, you may mention…
This is a simple way to convert skeptical readers.
5.) Make Sure Visitors Can Read Your Call to Action
Along with the actual words that you use, you need to make sure your call to action is readable.
This means avoiding small fonts or intricate designs.
You can use graphics and interesting designs in your copy.
But, your call to action needs to be highly visible and readable.
If your call to action is on a squeeze page, make sure the color of the call to action stands out.
Also, be sure to make the color of the call to action the only time that color is used.
For example, if your call to action box is orange, make sure that is the only time the color orange is used on the squeeze page.
Once a reader clicks on your call to action, they shouldn’t have any problem completing the next action.
If the action is filling out a form, the form should be simple.
If the action is giving you call, they shouldn’t have any problem finding the phone number.
In many cases, the action will be to “opt in” so they can access your lead magnet and become a lead on your email newsletter.
Whatever your goal is for your call to action you should make simple, clear, and only ask your reader to do one thing.
If you ask your reader to click on or make a decision on 2 or 3 different things, you run the risk of confusing them.
A confused mind makes no decisions.
So always be sure there’s only one decision to make and only one form to fill out or box to click on.
Now that you’ve read through these 6 tips on how to write a call to action you’re ready to start creating your own.
Remember, your call to action must be…
Always refer back to these 6 tips when you want to start writing calls to action that actually convert.
In addition to knowing the importance of a strong call to action, it’s also important to have compelling ideas on what to write about. (tips by Michele and Bill Pescosolido)
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This is the way you fill your “bucket of time”. Don’t do this year!
Let me explain. Of course, many entrepreneurs know this idea. How do you plan your 2017?
What you (and I) need to do better, is decide what are the most important things we have to accomplish in our businesses in the next 90 days, and then focus on getting them done.
These are what you call your ‘Rocks.’
First, put big ‘rocks’ in the bucket.
Imagine, The big glass container represents your time.
Lets call it the next 90 days.
Next to it, you have some big rocks, pebbles, sand, and water.
If you put in the water and sand first, they’ll fall right to the bottom. Then if you add in the pebbles, they’ll sit immersed in the water, on top of the sand.
Then if you try to put in the big rocks, they’ll sit on top of everything else, and they won’t all fit.
If you do it another way, it’s possible to get everything to fit in the jar just nicely.
First put in the big rocks.
Then the pebbles are poured in, and they all fall between the gaps in the rocks to the bottom. Then the sand is poured, and finally the water.
Here’s the lesson; those rocks represent the big, important things you have to do each day.
It could be sending an email to your list. Hosting a sales webinar. Setting up a joint venture deal.
Planning the outline of a new product. Making 10 sales calls.
Basically the important things that move your business forwards.
The pebbles, sand, and water represent the lesser important ‘busy’ work.
A pebble might be taking a phone call with a colleague in your industry, and chatting about how things are going in your businesses.
You might get some value out of this call. But more likely, you’ll burn up 30 minutes of time and it won’t impact your business.
The sand could be you responding to a few urgent but unimportant emails.
The water is you checking Facebook, Skype, Snapchat, Twitter… or getting sucked into watching time wasting videos on Youtube.
The water activities are incredibly tempting. They don’t require much deep thought, and are entertaining.
But they do nothing to move your business forwards.
My big goal in 2017 is to focus more on the rocks and leave the pebbles, sand and water to the end of the day IF I have time.
I read about it in this book by Verne Harnish, which you should buy.
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