Colonel Sanders recipe
Quick, whose portrait is on the side of a…
Kentucky Fried Chicken box?
Colonel Sanders. Right.
The guy who devised the famous “11 Herbs and Spices” recipe that became the most popular chicken franchise in the world.
But do you know what the famed 11th spice was?
According to legend, Sanders was broke and going from restaurant to restaurant and challenging the chefs. “I’ll bet my chicken recipe is better than yours”…and he always lost that bet…but at least he got a free meal out of the ruse.
Well, one day he was running the same schtick on a local bar owner.
The bar owner said, “I’m trying to sell beer, not chicken. This chicken needs WAAAAY more salt, so my customers will order more beer to quench their thirst!”
So, the bar owner shook a few shakers of salt onto the Colonel’s chicken and said, “Now this is GOOD”.
Sanders hated the taste of it…but he was no dummy. “If this is what the customer wants, then I’ll give it to him.”
The secret 11th ingredient? Plain old table salt!
What does this have to do with your online business?
Well, sometimes the key to your success is hiding in plain site. Sometimes, it’s not a matter of a miracle or some crazy new online sales formula.
It’s not some wild, undiscovered herb or spice.
Sometimes it’s following a simple recipe. Sometimes it’s the simplest ingredient that puts the recipe over the top.
MTTB has that recipe.
It’s not complicated. It’s not bizarre. It’s just 21 proven steps. A recipe anyone can follow.
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That’s how finger-licking good it is!
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