How much Facebook ad cost ?
A lot of factors directly or indirectly affect:
the cost of Facebook Ads.
How much your ads will actually cost— and how much you’ll get for what you pay—will depend on a variety of different factors.
While looking at ad cost and ad spend is important, what’s even more important is the CPA and the ROI you’re getting. This is how you can determine whether what you’re paying—and what your ad is costing you—is worth it. Does your ROI (return on investment) have a higher value than your CPA?
Let’s look at another example. Let’s say you’re paying $1.00 per mobile app install. The customer will pay $1.99 to actually install the app. You’re also able to determine that one out of three users that came from your Facebook Ad will make an additional in-app purchase of $3.00.
Let’s say you get 100 downloads. You spend $100, but you make $199.00 from those downloads, and an additional $90 from later in-app purchase. You’ve spent $100, but you’ve made $290.
Your landing page and offer play huge factors in actually getting those conversions, and this is how they’ll affect the cost of your Facebook Ads.
The conversion rate, cost per action, and ROI rates are the most important things to keep an eye on.
There are different ways you can pay for ads. These include:
- Cost per click (CPC): You are paying only for each user that clicks on your ad. They do not have to complete the conversion and purchase on your site or sign up on your landing page; they just have to click. That being said, you aren’t paying for users who viewed your ad and didn’t convert.
- Impressions (CPM): You’re paying for cost per 1,000 impressions. The cost per impressions is much lower than a cost per click, and when you want to get a lot of eyes on your ad, this can be a good way to go.
- Cost per action/conversion (CPA): You’re paying and bidding on a specific action being taken. This is where you pay for that conversion. These conversions may cost more than clicks, but this bidding option is designed to get you more conversions, providing a much higher ROI.
- Cost per like: Used in campaigns where the objective is to gain likes on your Page, this will allow you to pay for each like you get from your ad.
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